The Problem
A successful manufacturing firm was struggling to scale their B2B operations. They managed relationships with over 200 wholesale clients primarily through WhatsApp and email. This informal system led to frequent pricing discrepancies (as different clients had different negotiated tiers), lost order histories, and a massive bottleneck in the sales department which had to manually enter every order into their legacy ERP.
The Portal Approach
We designed a closed-access B2B ordering portal tailored specifically for high-volume purchasers, focusing on speed and accuracy over traditional consumer e-commerce flashiness.
Key Workflows
- Dynamic Pricing Engine: Upon login, the system identifies the user's tier and dynamically adjusts the catalog pricing, eliminating the need for sales reps to cross-reference spreadsheets.
- Bulk Ordering: We implemented a spreadsheet-like grid interface allowing purchasers to add hundreds of SKUs to their cart rapidly, rather than clicking through individual product pages.
- ERP Integration: The portal was hooked directly into their existing on-premise inventory database via a secure GraphQL API, providing real-time stock levels and automatically syncing confirmed orders.
The Impact
Within three months of launch, 75% of the company's wholesale orders were being placed autonomously through the portal. The sales team was freed from data entry and could focus on acquiring new accounts and relationship management.